Mats Ek Essay

Introduction In this essay I will present one of the greatest choreographers of the 20th century, Mats Ek. I will describe his specific stylistic characteristics, themes and dance vocabulary bringing as examples some of his most important re-adapted works such as Giselle, Swan Lake and Sleeping Beauty. Life and career Mats Ek was born in Malmo, Sweden on the 18 of April 1945. He came from a very culturally active background: he was the son of a famous Swedish actor Anders Ek and the internationally recognized choreographer Birgit Cullberg, founder and director of the Cullberg Ballet, his sister Malin was an actress and his brother Niklas a dancer. Mats Ek started his dance studies (Martha Graham technique) with Doya Feur in 1962 alongside with drama studies. In 1965 he became a full time drama student at the Marie College but few years later he returned to dance training at the Stockholm Ballet Academy. His first theatrical working experience began as the producer and then director of the Puppet Theatre in Stockholm. During the season 1980-1981, he was associated with the Nederland Dans Theater as dancer as well as choreographer. Few years later he joined the Cullberg Ballet as a dancer and in 1985 he became the artistic director of it, he directed the company for eight years. He left it in 1993 b eing replaced from Lidstrom and Wennergren Juras. Re-making of the ballet classics â€Å"Over ten years ago I saw it(Giselle) for the first time- with Makarova. She was really gripped me. Already then, I thought the traditional story of Giselle contains many hidden possibilities which are not recognized. There are various trails leading inside, but they are not utilized. They lie fallow or else are powered over† (Ek, Mats interviewed by Tegeder, Ulrich. Create characters, special people. Ballet International,5,1983:19) Mats Ek is a very innovative choreographer of his time, the post modern era. Postmodernism is a movement that rebels against traditional ideas. Mats Ek is an active man of his time fully absorbed by the rebellion that was happening those years. This new ideas incite him to rebel against the traditional ballet classics radically modifying them and giving his own interpretation of them. All of his works are still narrative works but the  storyline of all the ballets is updated. â€Å"The investigation of narrative alleys,epic paths and metaphorical tunnels is what provides the primary stimulus for re-telling those stories by creating new dances† (Giannandrea Poesio, Dancing Times, October 2003 page 23) His alternative storylines are pure reality not fairytales, he is not interested in abstract concepts, he change the conventional viewpoint putting on stage actual themes. He gives the audience a taste of contemporary reality. â€Å"A fairytale is a sweet little cottage, but on the door you can read: Explosive!† Mats Ek The most famous ballets he reinterpreted are traditional ballets such as Giselle (1982), Swan Lake (1987) and Sleeping Beauty (1996). Giselle Mats Ek’s Giselle is something completely different from Perrot’s original version. The character of the young Giselle is completely flipped over; she is not the sixteen years old innocent girl but a passionate and sexual active woman. In Giselle in fact, Ek introduces and shows sexuality and love seen such a sexual one and not a romantic one anymore. (https://secure.staatsoper.de/) Swan Lake â€Å"A lonely, somewhat weaker than the-average-Prince-Siegfried, who questions his sexuality (think Oedipus complex) and his mother’s open issues in attempting to marry him to someone just like herself. The Prince encounters  androgynous creatures, swans that waddle through the ground rather than the graceful water creatures that we know from Petipa/Ivanov.† (http://www.theballetbag.com/2012/07/13/mats-ek-biography/) (http://www.criticaldance.com/reviews/2002/cullberg_swanlake-021023.html) Sleeping Beauty â€Å"The teenager Princess Aurora falls in love with â€Å"the wrong guy† and ends up in a drug-induced coma. Carabosse appears as a drug dealer and tempts Aurora into pricking her finger with the â€Å"needle†. At Aurora’s birth the fairies are maternity nurses and later they are pop culture characters out of a TV show, while the Prince is a spectator.† (http://www.theballetbag.com/2012/07/13/mats-ek-biography/) â€Å"Ek has made an astounding break from the Sleeping Beauty we know and love, leaving not a single stone of Petipa’s edifice standing, renouncing all the choreographic gems cut by the imperial jeweller of the Tsarist ballet† (Vollmer, Horst. Irreverently Classical: Mats Ek stages Sleeping Beautywith the Hamburg Ballet. Ballet International,7,1996:19) Tà ¶rnrosa – Gà ¶teborgsOperans Balett (http://www.danzaballet.com/?p=3497) There are also some works that seem not to follow a precise storyline like Smoke (1995) or Appartement (1999) but they can’t be described as abstract works because oh their strong content. Stylistic elements of his choreography Mats Ek choreography has two main characteristic elements: clarity and irony. All of his choreographies have a direct and immediate message, really easy to understand by the audience. With the new version of the traditional  ballets in fact Ek wants to go straight to the point in the shortest time possible opposing his works to the articulate and often ambiguous traditional ballets. â€Å"Clarity is the choreographer’s key word, as opposed to what he calls the ambiguity of the conventions and the clichà © of classical ballet, â€Å"clarity†, however, should not be mistaken of simplicity. In both Giselle and Swan Lake there lies beneath an accessible, straightforward dramatic construction an intricate amalgam os social, political, cultural and literary references† (Fifty Contemporary choreographers) Another important element of Ek’s choreography, as the quote above suggests, is the dramatic construction of his works. Ek does not just present dramatic situations to the audience but he creates all around an atmosphere of irony. â€Å"Irony is a characteristic element of Ek’s choreography, in which strong images and dramatic situations often contrast with brief, humorous episodes† (Fifty Contemporary choreographers second edition) â€Å"Even amidst the darkest and most poignant moments of a not-so-happy-ending situation, he manages to insert fire-cracking comic sections or references that enhance greatly the dramatic build up by creating a unique game of contrasts and choreographic chiaroscuro† (Giannandrea Poesio, Dancing Times, October 2003 page 25) Clear examples can be found in Giselle and Swan Lake: The two male peasants’ comic duet in front of Albrecht’ fiancà ©e just before the arrival of the aristocratic and the end of the act in Giselle. The three jesters’ dances just before the end of the lack scene in Swan Lake. These comic episodes are introduced with great ability every time a dramatic situation reaches its climax. Themes â€Å"Political, social, racial and sexual concerns informed Ek’s first three creations, Kalfaktorn (1976), St George and the Dragon (1976) and Soweto (1977); psychological themes and gender issues played a part in both House of Bernarda Alba (1978) and Antigone (1979) long before Giselle and Swan Lake† (Fifty Contemporary choreographers second edition) The main interest of the choreographer is to explore the human psychology  and the human relationships. â€Å"In reworking ballet classics, Ek’s creed is to render the characters alive, providing a clear description of their inner emotions and contrasts. The psychological characterization of the role is thus enlarged; the characters’ relationships and their emotional response to the development of the action are considered in greater depth † (Fifty Contemporary choreographers second edition) There are various examples of different human relationships in Ek’s works: Man/Woman in Smoke. â€Å"In â€Å"Smoke† Mats Ek shows the relationship between a man and a woman (Niklas Ek and Sylvie Guillem). Each of them has his/her own life as expressed in their respective solos. They meet and mingle tenderly and violently in two pas de deux. The smoke which comes from their clothes and mouths expresses their communication.† (http://nycdancestuff.wordpress.com/2012/04/09/smoke-by-mats-ek-imz-dance-screen-award-1996-with-niklas-sylvie-guillem/) Family relationships (parent/ child) in Swan Lake as Prince Siegfried are given an oedipal complex or in Sleeping Beauty when Aurora turns against her  parents. Close to this is the very theme of â€Å"motherhood† that is explored many times as well as the one about gender issues in his works. In Giselle, for example, the only activity conducted by the women is giving birth as the eggs brought on stage by the peasant woman seem to suggest. Gender issues are overall explored in The house of Bernarda Alba (1980) since the main character is performed by a man and in Carmen where the main character seems to be much more masculine than her man. Ek is, once again, fighting against traditions; he rebels against the traditional way of characterizing by stylized movements man and woman on stage. Ballet pieces tend to prefer some movements to be performed by female dancers and different ones by males. Ek instead tries â€Å"to cross the boundaries of given gender-specific movements, finding that really interesting† (Ek,Mats in Jensen,Gunilla, Intervista a Mats Ek, Reggio Emilia Danza: Edizioni del teatro municipale Valli,2002, p.38) â€Å"The movement language usefully opens up gender binaries leading to much more contemporary representations of man and woman. He exposes complexities of gender by inverting the far more conventional, steryotiped and idealised figures of traditional ballet† (Midgelow Vida, Reworking texts- inverting bodies, Mats Ek radically reconceived the classics, Ballet Theatre Journal) Rich and poor in Giselle. In this work Ek introduces the social theme of class differentiation. Giselle, completely in love with prince Albrecht who is clearly from a different social class, attempts to transgress the social rules. Finally she will be punished and rejected from her and Albrecht’s social class. White and black in Soweto (1977). The mechanical doll’s endless movements represent the white people’ prejudices against the blacks. They are repetitive movements and they symbolized the unchangeable ideas of the whites about the black people. Society and outsider in the second act of Giselle. Giselle is banished from  her social class and trapped into the mental hospital. This is a clear example of the society oppression. Giselle is banished because mentally disable and considered unable to find her place into the society again. (https://secure.staatsoper.de/922 -spielplan~ballett~veranstaltungen~vorstellung.html) Movement Vocabulary Mats Ek choreography is a totally new and innovative choreography. It is based on contemporary techniques. Ek gives much more importance to the body weight so his steps look more grounded and heavy. The dancers make a very good use of the floor. His movement language is really particular, there is a fluid use of the torso in contrast with the lower part of the body that is usually bend (bend knees). Very interesting is the constant research of opposition between inwards and outwards movements. The dancer seems first to perform a movement that reaches out from his body’s centre that ends being suddenly pulled back. Ek’s movement language reflect his themes and narrative intention, it goes against the original movements of the classical ballet. â€Å"Ek’s choreography inverts the traditional language of the ballet, he eschews ballet codes. He leaves behind the conventions of gendered vocabularies and the structured hierarchy of the pas de deux in favour of more diverse representations† (Midgelow Vida, Reworking texts- inverting bodies, Mats Ek radically reconceived the classics, Ballet Theatre Journal) A clear example is given by the swans in Swan Lake. In the traditional ballet in fact swans are seen as beautiful and ethereal animals perfectly synchronized with each other in every movement. Ek’s swans instead are â€Å"a set of independent earthly creatures that cross the stage with weighty gallops and stamping feet† (Midgelow, Vida). (http://www.cullbergbaletten.se/en/history) References Mats Ek’s experience in different art form really helped to develop his choreography. Mats Ek is not just a dancer but also an actor and puppeteer. In some of the choreographer’s works there are some clear references to literature. Ek seems to be strongly linked to the famous dramatis William Shakespeare. For example the relationship between Prince Siegfried and his mother can remind us the one between Hamlet and Gertrude. Influences and muses His mother, Birgit Cullberg, was the most important Ek’s influence. He dedicated a whole work to her: Old Children (1989). He learned a lot from her while he was sharing with her the artistic leadership of the Cullberg Ballet. There are lot of common themes between the two of them but different stylistic characteristics. Birgit’s style in fact was much more closer to balletic style. â€Å"The attention to psychological characterization, the sensitive portrayal of human feelings, the juxtaposition of strong images and humorous episodes can be seen as typical attributes of both Cullberg’s and Ek’s creations† (Poesio,Giannandrea. Fifty Contemporary Choreographers) (https://birgit+cullberg&oq=birgit+cullberg&gs) Ana Laguna, Ek’s wife, is the inspiring muse of the choreographer. She originated Giselle character, the Swan Queen in Swan Lake and the protagonist in Carmen. â€Å"The character of Giselle would have never been born without Ana Laguna† (Giannandrea Poesio) Ana Laguna, Mikhail Baryshnikov and Mats Ek (http://dansportalen.se/111/-fler-artiklar/nyhetsarkiv/1-23-2010-lena-andren-) Another great dancer who inspired him was Sylvie Guilleme. Ek created for her three works: Smoke, Wet Woman and Bye. Conclusion I enjoyed so much writing this essay. I think Mats Ek is an absolute genius, his choreographies are brilliant original and innovative. I love his reinterpretations of the three ballet classics, and his choreographic style. The movement vocabulary is unconventional and provocative. He is a choreographer simple and in its clarity and spontaneity we recognized his greatness. The messages arrive immediately to the audience, we do not need any explications or help to understand what the choreographer wants to say we just need to seat and enjoy the performance. Bibliography Book: Martha Bremser, Lorna Sanders. Fifty Contemporary Choreographers, Routledge Taylor. London and New York 2011. Accessed on 8th of April 2013 Articles: Pesio, Giannandrea. Mats Ek. The Dancing Times, October 2003. p 22. Accessed on the 12th of April 2013 Midgelow, Vida, Reworking texts-inverting bodies, Dancer Theatre Journal 15(2) 1999. p 4-7. Accessed on the 12th of April 2013 Jensen Gunilla, Mats Ek and the Cullberg Ballet, the Dancing Times. August 1997,p 993. Accessed on the 13th of April 2013

Business Marketing Management Capstone Written Project Essay

A. Executive Summary The business plan is written for the Step Ahead Learning Center serving the children of Kennewick, Pasco, and Richland. The center educates young students in reading, writing, and math to meet or exceed the Common Core Standards for Washington State. The center will increase children’s literacy and comprehension of reading, writing, and math through practices such as one-on-one tutoring and small group sessions instructed by trained and certified personnel. The center will teach understanding and mastery of concepts over the memorization of concepts, testing comprehension by requiring practical, real life application of knowledge to prepare children for college, work, and life. The center will have a venue available for professional private events which include work presentations, public speaking, educational classes, etc. The revenue from the outside use of this venue will help fund operations of the Center. Step Ahead Learning Center is formally asking for $20,000 to complete a fifth fully functional computer lab, and asks for on-going contributions to further assist with the advancement of technology incorporation, helping to achieve or exceed the Common Core Standards as set forth by the Washington Education Association (WEA). Ginsburg, Leinward, and Decker (2005) stated that the mathematics concepts in U.S. textbooks are often weak, thus presentation is becoming more mechanical than ever. A.1 Business Identification Step Ahead Learning Center 1000 W. 4th Ave. Kennewick, WA 99336 (509)555-9876 stepahead.kennewick@gmail.com stepaheadlearningcenter.com A.2 Mission, Goals and Objectives The center’s mission is to integrate technology into teaching and learning, reinforcing consistent expectations in learning for all students across all grade levels consistent with school board expectations, teaching comprehension and mastery over memorization of concepts, and emphasizing critical topics children will need to possess to succeed in school and after graduation. This mission helps the Learning Center achieve the vision of a culture that promotes high educational standards, high expectations, individual learning, collaborative learning, and excellent communication skills. The partnership between the Learning Center and the local school board will increase the amount of highly educated children into the community, raising the community welfare and individual well-being. The primary purposes of the Learning Center are: 1. To reinforce consistent expectations in learning for all students across all grade levels, in partnership with the Kennewick, Pasco, and Richland school boards. 2. To teach comprehension of concepts over the memorization of concepts, instilling a high personal standard of learning. a. Consistently test to ensure a high level of retention by requiring a practical, real life application of knowledge to prepare students for life beyond school 3. To introduce or reinforce critical topics students will need to succeed in the classroom and in the future. 4. To provide a venue for professional based private events, helping offset operation costs of the Learning Center The primary objectives of the Learning Center are: 1. To increase overall average Measurement of Student Progress (MSP) test scores to â€Å"at grade level† or â€Å"above grade level† for the Kennewick, Pasco, and Richland school districts by the end of the 2015-2016 school year. 2. To increase Common Core Standards comprehension levels in reading, writing, math, and technology to â€Å"at grade level† or â€Å"above grade level† for the Kennewick, Pasco, and Richland school districts by the end of the 2015-2016 school year. 3. To decrease crime and substance abuse among children, teens, and young adults in the community by providing a safe and inviting Learning Center where children can learn and grow as individuals and as a member of the community. 4. To advocate collaboration among young children, increase comprehension in reading, writing, math, and technology, increase communication skills, broaden cultural views, increase moral reasoning, and foster growth of cognitive abilities. 5. To increase the level of personal responsibility of children in the community. A.3 Three Keys to Success The Learning Center anticipates success of goals and objectives through three key functions: hiring staff members that are the right fit, empowering staff to create devotion and a passion for excellence, and strong collaboration with various clientele. Hiring exceptional staff members: Step Ahead Learning Center is an equal opportunity employer. The right employees will embrace the center’s mission, hold a degree in a field of study related to education, and embody strong communication skills with peers and young children. Empowerment: This creates a high level of devotion and passion to strive for excellence. Every interaction with a child and every lesson presented, taught, or pursued by a staff member will be done with the  highest goal in mind: integrating technology into a safe and inviting learning environment to increase comprehension of reading, writing, math, and technology concepts. Collaborating and communicating with others: Staff will interact with a variety of clientele including by not limited to children, parents, school board members, funders, benefactors, and other partners or agencies providing support and opportunities for the Learning Center. Every interaction with a person inside or outside the Learning Center will help the center to meet its objectives. B. Company Summary B.1 Industry History The area in which the center will be providing educational services is well developed with current educational services. The relationship between Step Ahead Learning Center and the Kennewick, Pasco, and Richland school districts is unprecedented. Each of the three school districts strongly recommend and encourage struggling (and none struggling) students to the services offered at the center based on staff credentials and comprehension standards. In 2001, the No Child Left Behind Act was enacted to â€Å"ensure that all children have a fair, equal, and significant opportunity to obtain a high-quality education and reach proficiency on challenging State academic achievement standards.† This act has increased the relationship between the three school districts and the Learning Center because schools are required to improve their performance to meet or exceed State standards. The Learning Center is providing extra assistance to students who need it in order for the schools to meet the expectation set forth by the No Child Left Behind Act. The primary purpose of the center is to ensure high-quality student comprehension of key concepts in Reading, Writing, and Math, aligning concepts with State academic standards so that progress against common core standards can be measured. There are several smaller businesses which strive to achieve the same vision, but one competitor has market share. For this competitor, one disadvantage is that Step Ahead Learning Center has a direct  relationship with the Kennewick, Pasco, and Richland school districts, they do not. An advantage this competitor has over Step Ahead is that they have built a reputation, having been in business for more than 30 years. This is the only other Learning Center in the area that meets an identical scope of the Step Ahead Learning Center. The secondary purpose of the center is to provide a rental revenue for professional or semi-professional events. There is a history of professional venues available at most large hotel chains. Several venues in the area meet the Center’s scope of a rental venue. B.2 Legal Form of Ownership Step Ahead Learning Center is incorporated in the state of Washington. The company is established as a 501(c) (3), which facilitates contributions from donors. A large majority of financing is raised internally or from charitable donations. Step Ahead Learning Center is governed by a board of twelve trustees. Independent contractors, if any, working for Step Ahead Learning Center will be held fully responsible for their own legal requirements, taxes, and expenses. A website, â€Å"stepaheadlearningcenter.com,† has been obtained by the company. This website is used as a marketing tool for the company and a source of information for parents/young adult children. B.3 Location and Facilities Step Ahead Tutoring Center is located in Kennewick, WA serving students in Kennewick, Richland, and Pasco school districts. The company will conduct business in a 10,500 square-foot space dedicated entirely to the operations of the business. Business licensure has been obtained from the City of Kennewick and fulfills any and all requirements to operate such a business. No legal issues or regulations in the city or state will now, or in the future, lessen the ability to operate in Kennewick or to conduct business from the named location. The building is equipped with general business equipment, including a high-tech computer system with Wi-Fi Internet connection, a cell phone for each staff member, Skype teleconferencing technology, and a company vehicle.  The center has two computer labs, each with 25 computers and a projector. Each computer has high speed Internet connection, Microsoft Office Home and Student, and several different purchased educational programs. The venue available for professional and semi-professional events is equipped with two computers and a projector. Each employee has a designated office with their own computer. The main teaching floor (lecture hall), each of the 5 computer labs, and each of the 3 private tutoring rooms have a projector. B.4 Management Structure Xxxxxx Xxxxx will perform Presidential duties and perform all management positions including, but not limited to, Business Development Manager, Communications/Public Relations Manager, and Project Manager. He is a certified teacher in the state of Washington with a BA Degree in Business Management / Marketing from the accredited online school Washington Governor’s University (WGU). He will handle marketing the benefits of the company’s education services to customers, human resource duties, and overseeing day to day operations. The one-on-one and group tutoring sessions will be the responsibility of four highly qualified and trained teachers. These employees are salaried and will receive a raise increase of 1% over the prior year’s pay (starting at $18,000 the first year). They will follow the company’s high standard of excellence in education that represents the local school districts and State’s required common core standard. Currently, the compan y has hired four teachers. Additional teachers can be added as deemed necessary by additional workload, meaning the company is growing. This organizational structure will meet the short-terms needs of the center, but long-term needs will require at least one receptionist and a general manager. The center plans to hire these two positions after the first 6 months of operation to reduce the work load of the teachers having to check-in students (or requiring parents to self-check-in) and the president having to oversee day-to-day operations. B.5 Products and Services The Common Core Standards in Washington state at the highest levels ever. Step Ahead Tutoring Center will use technology and hands-on methods to educate children ranging from Kindergarten to high school seniors. Students will be given additional tools and resources aligned with established school district procedures to help them succeed in school and in the future. The following services are offered by the Step Ahead Tutoring Center: Reading Tutoring: Academy of Reading, a program designed by EPS for students’ grades 2-12 (EPS Literacy and Intervention, 2014), will be used by a designated reading teacher. Sessions will be one hour in length in a group setting of no more than 10 students per one teacher. Students will log in to their account and begin working in the program. Teachers will introduce a lesson, review basic concepts, monitor progress, and view reports on each student daily to ensure progression. If teachers see a regression in progress, the student will be given a higher level of attention in the group setting. If this does not help the student improve, the student may be recommended to one-on-one tutoring sessions. Writing Tutoring: Writing Skills (2nd Edition), a program designed by EPS for students’ grades 2-12, will be used by a designed writing teacher. Writing Book A is for grades 2-4, Writing Book 1 is for grad es 5-6, Writing Book 2 is for grades 7-8, and Writing Book 3 is for grades 9-12. Students will be expected to complete one lesson every two sessions (with each session being one hour long with no more than 10 students in a group). If teachers see a regression in progress, the student will be given a higher level of attention in the group setting. If this does not help the student improve, the student may be recommended to one-on-one tutoring sessions. Math Tutoring: Academy of Math, a program designed by EPS for students’ grades 2-12, will be used by a designated math teacher. Sessions will be one hour in length in a group setting of no more than 10 students per one teacher. Students will log in to their account and begin working in the program. Teachers will introduce a lesson, review basic concepts, monitor progress, and view reports on each student daily to ensure progression. If teachers see a regression in progress, the student will be given a higher level of attention in the group setting. If this does not help the student improve, the student may be recommended to one-on-one tutoring sessions. One-on-one Services: An individualized one-on-one session can be scheduled with any of our four highly trained teachers in reading, writing, and/or math to ensure children are getting the help that  they need. Parents can enroll their child directly into a one-on-one session with a teacher for one session, or on a continual basis. A teacher may recognize that a student is struggling in a group atmosphere, making the recommendation that the child work in a one-on-one session until he/she shows signs of academic improvement. A one-on-one teacher will provide the student with assistance on their homework upon request. Venue Rental: Step Ahead Tutoring Center has a venue available for rent by outside parties for professional and semi-professional events such as guest speaking, presentations, meetings, etc. C. Market Analysis C.1 Target Market Step Ahead Tutoring Center’s primary target audience consists of mothers/fathers or grandparents of children enrolled in the Kennewick, Pasco, or Richland School Districts in grades 2-12. The primary target for the message is the parents/grandparents of students who are at or below State Common Core Standards in Reading, Writing, and Math. The secondary target for the message is the parents/grandparents of students who are at or above State Common Core Standards. Step Ahead Tutoring Center’s secondary audience consists of businesses and professionals, traveling and stationary, who require a venue to hold a professional or semi-professional meeting or event. The goal behind providing a venue for such meetings is to (1) gain exposure for the Tutoring Center, and (2) generate additional revenue for the operating expenses of the Tutoring Center. C.2 Industry Analysis Future trends that may affect the center’s efforts to educate students’ grades 2-12 in the Kennewick, Pasco, and Richland school districts include: Basic education and Common Core Standards goals are met. An average of 85% of students in the Kennewick, Pasco, and Richland school districts meet these standards. As the economy changes, the need for more highly educated and skilled workers will increase. The education and Common Core Standards goal and philosophy should be continually updated to reflect cultural and  economic needs. Expansion of Common Core Standards. A higher level of standards for students will mean updated training and certifications for staff, higher levels of work for students, and an increase in the number of students not meeting these standards, requiring extra attention. Mission, Goals, and Objectives creep. As the center gains momentum, other established or start-up business may use a similarly formatted mission statement for their company. It w ill be important for Step Ahead Tutoring Center to ensure the impact of the mission is not lessened by another groups’ participation in similar missions, goals, and objectives. Down time. The school year for the Kennewick, Pasco, and Richland school districts in from late August to the middle of June. During the summer months, summer school sessions take place around the area at various different school locations. There will be a significant decrease in the amount of students attending at the Tutoring Center during this time. The venue for rent by outside professional or semi-professional groups will help to offset costs during this time. Cash flow. During this down time during the summer months (middle of June to late August) there will be a decrease in revenues, resulting in the temporary release of two employees, or utilizing other rooms in the center for other uses, such as additional rental space. C.3 Competitive Analysis Competition for education services comes from several sources, the biggest competition being Sylvan Learning Center. According to the Sylvan Learning website, Sylvan offers tutoring in all levels for Math and Reading; they assess students’ needs and create a personal education development plan targeting select math and reading concepts; they offer their own technology for an engaging experience on the iPad; they also offer flexible schedules that fit any busy family schedule. To compete with Sylvan, Step Ahead will heavily market the availability of highly trained staff in each subject area, the inclusion of Writing concepts into the curriculum, the inclusion of technology in the administration of each subject to improve the child’s overall competence, and the partnership with the Kennewick, Pasco, and Richland school districts to ensure focus on helping students achieve proficient or advanced levels according to the State’s Common Core Standards. A second competitor is actually the Kennewick, Pasco, and Richland school districts. Select schools are offering after school programs focused directly on helping students understand the material being taught in the class room. This program is free of charge to students who need the additional attention. This is not a requirement of the school nor is it being offered at every school for every grade level, primarily because the school board cannot fund these programs. While the teachers at Step Ahead can assist with solving homework problems, the focus is on administering Math, Reading, and Writing programs to provide additional concepts that will further the students comprehension in the subject. Another competitor is after school clubs such as the YMCA or Boys and Girls Club of America. These programs are great for children who are succeeding in school and do not require additional attention to meet the State’s Common Core Standards. They provide children with the opportunity to play and interact with other children their own age while being supervised in a safe environment. At Step Ahead, students are being supervised in a safe environment, but they are also learning and growing their minds. A marketing approach to be taken by Step Ahead is that children who require additional help should be enrolled in an â€Å"afterschool program† such as Step Ahead where they will spend time immersed in educational programs. Competition from hotels or reception buildings that host weddings, receptions, and other private events are not considered. In general, the rental of the venue at Step Ahead is not the primary objective, thus marketing the venue against competition is not pursued. While Word of Mouth marketing will be the primary marketing strategy for the venue, the goal is that the income generated by rental of the venue will help cover operating costs of the center. Many people in the area see the need for private and semi-private educational assistant with all grade levels in the Kennewick, Pasco, and Richland school districts. The main trigger for this realization is the lack of students meeting the States Common Core Standards. With awareness of this issue increasing, there is a positive and a negative for Step Ahead. The  positive is that more children will be enrolled into private and semi-private educational services, which means a possible increase in enrollment for Step Ahead, resulting in increased revenue and possible future growth of the business. The negative is that more schools, groups, or qualified individuals will begin to offer more private and semi-private educational services, which means an increase in competition for Step Ahead. D. Market Strategy D.1 The 4 P’s Pricing: The pricing strategy used to determine a price for the services provided by Step Ahead was a variation of Penetration Pricing and Predatory Pricing. Penetration Pricing is when a company sets their prices low to attract customers and gain market share, and then raises the prices once they have a large market share. Step Ahead used the first half of this strategy, which is setting prices low to attract customers and gain market share. Predatory Pricing is known as an aggressive strategy, intended to drive competitors from the market. Step Ahead is not interested in becoming market leader and running other companies out of business. The goal is simply to educate children and raise comprehension to the State Common Core Standard level, while covering expenses. In regard to the mission of the center, profitability is not the number one goal. Profitability, however, is still required in order to continue and expand the business, increasing efforts in providing higher levels of ed ucational services to children. The venue rental prices were set depending on cost of utilities used during these times, the cost of having a Step Ahead staff member on the premises during the event, and generating revenue for covering operating costs of the center. Product: As described previously, the service provided by Step Ahead Learning Center is additional education services. A profound need for higher levels of comprehension and Common Core concept teaching is found in the Kennewick, Pasco, and Richland school districts. Because of this need, the center will offer tutoring sessions at different times throughout the day Monday thru Saturday. Highly trained and qualified teachers will teach one-on-one and semi-private groups (no more than 10 students) on concepts aligning with the State’s Common Core Standards in Reading, Writing, and  Math. Academy of Math, Academy of Reading, and Writing Skills (2nd Edition) are programs distributed through EPS for use by teachers to improve struggling students com prehension in the concepts of Reading, Writing, and Math. The teachers at Step Ahead are trained on these programs and will monitor students’ use of these programs to ensure the highest quality comprehension and learning. A one-on-one teacher will assist a student with their homework upon request, a Reading teacher, Writing teacher, or Math teacher will not provide assistance with homework. Promotion: Promoting education services to mothers, fathers, and grandparents (even college age students with younger brothers or sisters) has been primarily easy. A quality education is easy to market, and if a parent or relative sees that a child is struggling with their education, the first option to consider is additional education services. Methods for promoting the services offered at Step Ahead Tutoring Center include radio advertisements, television commercials, flyers, word-of-mouth, direct mail, Facebook, and blogs. The primary channel for promoting the center is the partnership with the Kennewick, Pasco, and Richland school districts. Teachers, Paraprofessionals, Secretaries, and Principals can promote Step Ahead through word-of-mouth marketing. Flyers posted at each of the schools on a main bulletin board at the front office, or an informational pamphlet sent home with a student’s report card can promote Step Ahead. The biggest promotion for the center to date is the planned grand opening scheduled for August 2014. This event is geared to be a celebration of education and it will include students, parents, grandparents, brothers, sisters, teachers, paraprofessionals, secretaries, principals, donors, and any member of the community devoted to the success of children in their education. Promotion for the event will include television and radio advertisements, flyers, and direct mail to all households in the Kennewick, Pasco, and Richland school districts. A promotional tool to be used will be brochures. These informational  brochures will be given at every consultation, will be available at the front desk, and will be sent to every school is the Kennewick, Pasco, and Richland school districts. The information in this brochure will cover the mission, goals, and objectives of the center, the location of the center with hours of operation, contact information, and session times, a breakdown of cost compared to competitors, and information regarding the highly trained and certified teacher staff. Another promotional tool is a fully functional website for the center. It will include all the information placed in the brochure, plus much more. A staff directory will be included along with links to different online educational tools (learning games, Common Core Standard guides, school board information, school websites, etc.). The website URL is: stepaheadlearningcenter.com. Place (Distribution): Points of distribution for information about the services provided by the Step Ahead Learning Center are found (1) on site in each computer lab, at the front desk, and in the venue, (2) on the website (stepaheadlearningcenter.com), and (3) by phone call or direct mail. All promotional efforts for the Step Ahead Tutoring Center are targeted geographically to reach households in the Kennewick, Pasco, and Richland school districts. While select publications will reach locations outside the intended geographic area, a requirement to enroll in the learning center is enrollment in either the Kennewick, Pasco, or Richland school district. Any enrollment requests received for a student residing outside of these school district boundaries will be referred to a learning center (or equivalent) in their area. D.2 Price List The following prices are for services offered at Step Ahead Tutoring Center. Prices listed are per session. The following prices are for rental of the venue for professional and semi-professional events at the Step Ahead Tutoring Center. D.3 Selling Strategy There are many strengths of the center including: the location in the center of the three school districts which provides easier access for the families living in the area, highly trained and certified teacher staff, and a true focus in further educating students to help achieve the goals listed in the Common Core Standards set forth by the State of Washington. More companies and small business are requiring their employees, vested and entry level, to have a degree or some form of education beyond high school. The center’s mission is to increase the level of education in the area, increasing the number of educated young adults entering the work force. Goal: Further the education in children to assist with increasing the percentage of students testing â€Å"at grade level† or â€Å"above grade level† as defined by Washington State Common Core Standards to 65% by 2016, 70% by 2018, 75% by 2020, 80% by 2021, and 85% by 2022 (and to continually maintain an average of 85% or better). A milestone for this goal, set in 2001 after the â€Å"No Child Left Behind Act† was initiated, was achieved in 2011: 50% of students within the Kennewick, Pasco, and Richland school districts will test â€Å"at grade level† or â€Å"above grade level† in 10 years. Goal: Record, edit, and publish four videos to be posted on the Step Ahead Learning Center website. The videos will show how the teacher staff at the center teaches private and semi-private groups the concepts of Reading, Writing, and Math using technology to administer helpful programs. An HD recorded and latest editing software will be used to capture and edit the videos. The videos will be uploaded to the website by January 2015. Goal: Produce the Information Brochure mentioned earlier to be distributed to Kennewick, Pasco, and Richland school districts and to be sent out by direct mail to households within the school district boundaries. 10,000 brochures should be produced and distributed by the end of September 2014 after the first Washington State Assessment test is administered to every student in the Kennewick, Pasco, and Richland school districts. D.4 Sales Forecast Step Ahead operates under a fiscal calendar year of August 1 to July 31. Following figures are based on expected market conditions. The two year totals are: Fundraising $27,000, Learning Center Sales Revenue $359,000, Venue Rental Revenue $53,400, and Funding from Donors $126,000. It is estimated that fundraising will continue at its current momentum of $5,000 for year one, and increase to $6,000 per month for year two. It is estimated that the center’s sales revenues will increase as the goals and objectives of the center become better known by the residents of the Kennewick, Pasco, and Richland school districts. The forecasted two year revenue for Step Ahead Tutoring Center is $565,400. E. Implementation Strategy E.1 Overall Strategy The center will benefit from its location in the city. It is easily accessible by everyone in the Kennewick, Pasco, and Richland School District Boundaries. The grand opening will be the official launch of the business, set to take place this year in late summer, early fall (2014). During the event, there will be an open house where anyone from the community can take self-tours of the building, viewing all computer labs, reception area, and rental venue. Demonstration tutoring sessions will be taking place during the duration of the event with 10 children who were asked to simulate an actual classroom environment. There will alo be a registration at the reception area for those families that feel their student will benefit from tutoring sessions at the center and wants to sign up immediately. Fundraising will be taking place each month, with the money going to different projects or needs of the center. The fundraiser during August 2014 will be â€Å"First Day Back School Supplies.† Many different businesses from the area have donated back-to-school supplies to the center with the intent that the center would sell these items to raise money for the center. Every Monday thru Saturday in August, back-to-school supplies will be for sale at the center, with registration taking place at the same time. The items that will be on sale for the fundraiser include: Ruled/Unruled Notebook Paper (100 sheets): $1.00 Three-Ring Spiral Notebook (75 sheets): $1.50 Composition Notebook (100 sheets): $2.00 Pencils (package of 10): $2.00 Pens (package of 10): $2.00 Erasers (package of 4): $2.50 Pencil Pouch: $5.00 Three-Ring Binder (1†): $3.00 Backpack: $20.00 Evaluating the success of the center will be determined by two factors: did the business meet the financial goal to be considered a financial success, and did the percentage of students in the Kennewick, Pasco, and Richland school districts test â€Å"at grade level† or â€Å"above grade level† meet the set goal. E.2 Implementation Grand opening date for the Step Ahead Tutoring Center: August 1, 2014. The following is a list of items to be completed and a date that they must be completed by. Scheduled Item Target Completion Date Hire staff Math Teacher Reading Teacher Writing Teacher Private Tutor Teacher Complete Invitation list for grand opening Prepared Invites sent out July 1, 2014 Purchase EPS programs Install programs on each computer Ensure full functionality July 5, 2014 Create 10,000 brochures Deliver adequate amounts to each school in the districts Mail to cover school district boundaries July 10, 2014 Teacher Schedules Create Publish July 15,2014 August 2014 Fundraiser Obtain donated materials from local businesses Send out announcements Ensure staffing plan July 20, 2014 Grand Opening Event August 1, 2014 E.3 Control Plan The overall success of the Step Ahead Tutoring Center will be measured by: (1) the business’ ability to sustain its own operations through Sales, Venue Rental, Fundraising, and Donor Contributions, and (2) the percentage of students who test â€Å"at grade level† or â€Å"above grade level† according the Washington State Common Core Standards is at goal. The following is a table representing student enrollment and the percentage of students â€Å"at grade level† or â€Å"above grade level† from 2001 to 2013. From 2014 to 2022 is a projection of expected student enrollment and how many students will have to test â€Å"at grade level† or â€Å"above grade level† to meet the goal. The milestones set by Washington State are listed in bold. Enrollment Students At/Above Grade Level Year # of Students # of Students % of Students (Actual) % of Students (Goal) 2001 36,540 11,345 31% 50% 2002 35,400 10,456 30% 50% 2003 36,480 11,597 32% 50% 2004 37,919 12,679 33% 50% 2005 39,010 14,044 36% 50% 2006 41,111 15,622 38% 50% 2007 39,524 16,995 43% 50% 2008 38,125 16,775 44% 50% 2009 39,867 18,737 47% 50% 2010 42,985 21,063 49% 50% 2011 43,798 21,899 50% 50% 2012 40,288 22,561 56% 55% 2013 40,210 24,930 62% 60% 2014 41,014 25,429 62% 62% 2015 42,224 26,601 63% 63% 2016 45,914 29,844 65% 65% 2017 39,174 26,638 68% 68% 2018 38,765 27,136 70% 70% 2019 40,255 29,386 73% 73% 2020 39,782 29,837 75% 75% 2021 38,579 30,863 80% 80% 2022 43,814 37,242 85% 85% The first milestone, achieving a 50% pass rate by 2011 as determined by the Washington State Common Core Standards, was set in 2001 following the initation of the No Child Left Behind Act of 2001. This milestone was achieved. The second milestone will occur when a 65% pass rate has been achieved. Annual tracking (using a table such as this) will allow measurement of progress so marketing can be adjusted to the needs of the students in the area. There are several benefits of the center, including the monthly contributions from donors in the area who share the same dedication in seeing children succeed in education. Successful fundraising will raise $52,000 in the first two years to cover the daily operations of the center, including utilities and salaries. Rental fees are determined by the cost of utilities and salary during the reservation of the venue for a professional or semi-professional event. F. Financial Statement and Projections F.1 Revenue and Cost Estimate The following is a projection for the Step Ahead Tutoring Center’s first year in business: F.2 Forecasted Profit and Loss Statement The following is a projection for the Step Ahead Tutoring Center’s first year in business. Sales Revenues include Fundraising, Venue Rental, Sales, and Donor Contributions. Expenses include Utilities, Software, and Salaries (four teachers and owner), starting in August 2014. F.3 Forecasted Balance Sheet The following reports the Projected Balance Sheet for Step Ahead Tutoring Center after their first year of business: G. Financial Report G.1 Financial Projections The assumptions made in estimating the projected revenues in the prior section was based on expert judgement from past fundraising experience, anticipated demand for venue rental (based on community interest), and the cost of each private and semi-private tutoring session. Outside donor contributions are consistent each month during the first year and second year of operations. Projections for fixed expenses (Utilities) came from estimates provided by the building architect. G.1a Breakeven Point The following shows that the Step Ahead Tutoring Center will achieve a breakeven point in the fifth month of the first year. G.1b Financial Position After analyzing the estimated revenues and expenses for the first year, the company will be in a good financial position at the conclusion of operations on July 31, 2015. During the first year, the center will have $50,900 in revenue. The center would not be self-sustaining without the contributions from donors and the fundraising efforts. Sales are in line for the needs of the center during the first year. After successfully launching a website for the center and continual marketing efforts throughout the year, great awareness and a strong reputation will be build by the end of the firsr year. During the second year, further sales growth is planned with the addition of two staff members and the need to purchase replacement utilities along with additional software programs. The center will be self-sustaining without the requirement of donor contributions and fundraising efforts during the second year. G.1c Capital/Investment Needs The company will receive a $10,000 Capital Investment from Xxxxxx Xxxxx to assist with marketing the launch of the center. Step Ahead Learning Center’s website and email program have been developed prior to company planning by the owner. Using â€Å"in-house† resources to develop a product is much less  expensive then contracting the work through an outside vendor. The center is seeking a total of $20,000 to complete a fifth fully functioning computer lab (computers, projector, chairs, desks) plus on-going contributions to further assist with the incorporation of advancing technology. Donors should be prideful in knowing they helped create a better community through the higher education of children in the area, helping thousands of children to have a better future, allowing them to enter the work force better educated with high, attainable goals. References Ginsburg, Leinward, and Decker. (n.d.). Office of superintendent of public instruction. Retrieved from http://www.k12.wa.us/CoreStandards/Mathematics U.S. department of education. (2010). Retrieved from http://www2.ed.gov/policy/elsec/leg/esea02/index.html EPS literacy and intervention. (2014). Retrieved from https://eps.schoolspecialty.com/ Sylvan learning. (2013). Retrieved from http://www.sylvanlearning.com/

Attitudes about Witchcraft

Demonic glares, cackling laughs, pointy hats, curling claw-like fingernails, warts perched on their noses, pale sickly skin that contrasts to their black or deep purple clothing: this is the typical description of what most witches are perceived as today. Witchcraft officially began in England In the mid sass's. Christianity was the dominant religion at this time In England. To be a witch, one had to sign a pact with the devil, often to worship him, which was heresy and meant damnation.As society came more literate, increasing numbers of books and tracts fueled the witch fears. The Mallets Molecular, written by Kramer and Springer, was one of the most Influential books used by secular witch-hunting courts. Thousands of people (primarily women) were Judicially murdered as a result of the procedures described In this book, for no reason than a strange birthmark, cultivation of medicinal herbs, or simply because they were falsely accused (often for financial gain by the accuser).The Mal lets Maleficent serves as a horrible warning about what happens when intolerance takes over a society. During the Reformation, from 1500 to 1660, Europe saw between 50,000 and 80,000 suspected witches executed, 80% of those killed were women. One of these women was Isabel Goodie, who admitted to transmuting herself into a hare and confessed involvement with the Devil for 15 years. In the sass's, witch-hunting, after a major outbreak in France, began to decrease.England executed its last witch in 1682 and the world was changing along with new ideals brought about by the Enlightenment. It wasn't until the 19th century that people Egan to see witches as healers. In Year of Wonders, the outbreak of deaths is blamed on a widow, Me Goodie, and her niece, Nays Goodie, who are the village's herbalists and midwives. To test Me Goodie for being a witch, they throw her into a flooded mine shaft.Once she drowns, they immediately begin to repent and call themselves murderers. Her niece is summon ed from the village, and being more practical and skilled in medicine understands the situation, and immediately tries to revive her. After three breaths, Me awakens, and Nays, having raised the dead, is ragged away and asked to confess to her consort with the devil, and in attempting to distract the mob, she confesses and accuses the questioners of having themselves cuckolded by the devil.Her ploy causes great confusion and furthers their hysteria, but does not work ? she is lynched moments before Rector Employing appears. Today, witches are viewed as both good and bad, one prime example being the Wizard of Oz (the wicked witch of the west and the good witch of the north), but they have left a significant mark on history and this period will be remembered wrought the ages. Attitudes about Witchcraft By federally Witchcraft officially began in England in the mid sass's.Christianity was the dominant religion at this time in England. To be a witch, one had to sign a pact with The Mall ets Maleficent, written by Kramer and Springer, was one of the most influential books used by secular witch-hunting courts. Thousands of people in this book, for no reason than a strange birthmark, cultivation of medicinal herbs, or but does not work ? she is lynched moments before Rector Implosion appears.

Bus 599 Paper

Master Degree in Business Administration Strayer University Strategic Management BUS 599 Assignment 3 Submitted in Partial Fulfillment of the Requirements for the MBA program Abstract Through this paper, one will understand the trends in the global beer market. There will also be the possibility of Modelo’s international expansion. There will also be an assessment about the next foreign market that Modelo should get involved with. A decision about the challenges that Modelo faces from their competition InBev and how Modelo should respond to this beer industry giant is presented in this paper. Last but not least, a discussion about weather or not Modelo should diversify their business is stated in this paper. Historically, the brewing business was known as a local industry. Furthermore, only few of the brewers were known at an international level. During the past decades, there were a lot of consolidations done within the beer industry. With the past few years, the process of global beer consolidation grew even higher. By the year 2008, there were two major acquisitions made within the global brewing industry. The two acquisitions were made of Scottish and New Castle by Carlsberg and Heineken. The other acquisition was done of Anheuser-Busch by InBev. (www. carlsberggroup. com). The trend of beer over the last five years had a combined annual growth rate (CAGR) of 4. 8% worldwide. (www. encyclopedia. com/doc/1G2-2843300064. html. ). Within Central America and South America, the CAGR increased to 6. 3%. Africa also showed growth by having CAGR that got up to 6. 4%. A key note about the growth of beer was shown in Asia. www. encyclopedia. com/doc/1G2-2843300064. html). The trends of beer for the last five years have being tilting toward consumers wanting expensive beers. Due to that, expensive beers or premium beers accumulated 17% of the beer sales globally. The premium beer market of North America as well as Western Europe sales happen to be higher than the global average for premium beers. www. carlsberggroup. com/company/market). Due to the high economic downturn, the consumption of prem ium beer became very low. Grupo Modelo happens to be the most popular and largest makers of beer in the country of Mexico. Over the years, this company has strived for excellence and became the 12th largest producers of beer in the world by 1998. (www. businessweek. com/globalbiz/content/aug2008/gb20080814_195868. html). Grupo Modelo’s most famous brand of beer is the Corona Extra. Corona Extra was noted as the first among imported light beers within the United States in the year 1997. Moreover, Corona Extra was ranked the fifth in light beers worldwide in 1997. Grupo Modelo is the producer of nine brands of beer within their company. Modelo mission is to â€Å"produce, distribute and sell quality beer at a competitive price, optimizing resources and surpassing customers’ expectation in order to contribute to the social development of Mexico. † (www. gmodelo. com. mx). Due to North America’s Free Trade Agenda (which eliminated barriers as well as tariffs) Modelo made a strategic business move that involved protecting themselves from having to deal with U. S. beer taking over their sales in Mexico. Moreover, Grupo Modelo Company decided to become partners with Anheuser-Busch. The deal of partnership with Anheuser-Busch allowed Modelo to be an exclusive distributor of all the Anheuser-Busch products in the country of Mexico. Within the United States, four different brands of beers produced by Modelo were sold and distributed by Barton Beer. Anheuser-Busch did not distribute any of Modelo’s beers within the United States. With the partnership of Modelo’s and Anheuser-Busch, Anheuser-Busch was not doing very well in Mexico. Moreover, Anheuser-Busch beers (Budweiser and Bud Light) during that time of the late 90’s were only selling well in tourist areas within Mexico. Due to this discouraging fact of Anheuser-Busch only doing well in tourist areas of Mexico, they decided to raise their equity in Grupo Modelo to 37% in 1995 and proceeded to raise equity to 57% in 1997. By raising their equity in Grupo Modelo to 57%, Anheuser-Busch total investment came up to about $1. 6 billion. Modelo decided in 1996 to renew their alliances with Barton Beers and Gambrinus for a decade. This decision made by Grupo Modelo angered Anheuser-Busch and brought about mistrust in decision making by Modelo. By the year 1997, Grupo Modelo had 80 percent of all Mexico beer export. In addition, Modelo was exporting there brand of beers to 143 countries. (www. businessweek. com/globalbiz/content/aug2008). Although Modelo is well known for their brand distribution of Corona Extra and Corona Light, they also distribute other beers such as Modelo Especial (this happens to be Modelo’s second leading brand of beer), Victoria, Light Modelo, Pacifico, Estella, Leon Negra, Montejo and Negro Modelo. It is a proven fact that Modelo has done very well within the United States beer market and is still having continuous success in Latin America. The Next foreign market Modelo should step into must be the Asian market. This continent is understood to be huge consumers of beer, coming second after Western Europe. Modelo should try and make alliances with the top seller of beer within each Asia nation. Modelo should also try to relinquish their strong Latin background and try to incorporate them into the Asian culture. Although it is an applauded agenda for a business to strive for uniqueness, it is also a sensible idea for a business to be adoptive. Moreover, Modelo will have to send agents that will evaluate the business environment of Asia in order to know their style and likings when it comes to beer. Instead of concentrating on making huge profits by selling their products at high prices, they should focus on quality and make their product available for a reasonable price. This will enable the buyers of the beers realize the beer taste and then become a loyal customer. Modelo should also try to work together with local brewers within Asia. Modelo should also invest in advertisement and avoid having to make known to customers in Asia their beer rank number one in Latin America. Moreover, the focus should be on becoming the number one distributor of beer in Asia. Modelo should also seek to built factories or plants within Asia in order to do away with export prices and the trouble of transporting the beer. Building a plant in Asia will make their business seem more intoned with the Asian culture and allow Asians to look upon this company as one of their own. Normally, when a company presents itself as an outsiders, they tend to have a difficult time adjusting to their customers. If Modelo follow this strategy of adapting to the way of live by their customers in Asia, they would not have such a difficult time selling their products. Although Modelo is known as the most successful beer distributor in Latin America, this company still has to deal with competition. One major competitors of Modelo is InBev. InBev is a Belgian-Brazilian brewer that took over Anheuser-Busch for $52 billion. Furthermore, 50% of Modelo is owned by Anheuser-Busch. This puts Modelo in a difficult predicament. Modelo also stands at a disadvantage because InBev bought Anheuser-Busch and Anheuser-Busch owns fifty percent of Modelo. The strategic response Modelo can imply to the competition of InBev is to pay out Anheuser-Busch, so Modelo can once again decide their business agenda without any interference. This seems to be the best strategy for Modelo because Anheuser-Busch will always cater to InBev because that’s who owns their business. Furthermore, Modelo needs to focus on maintaining their reputation as the best beer distributor in Latin America. The only chance InBev have of taking that title away from Modelo is by buying Modelo. The Corona Beer is still a success worldwide as well as in Mexico and Modelo needs to consider that fact as an advantage. Diversity in the â€Å"world of business† is always a good thing. Furthermore, it enables a business to grow and get more customers. Modelo should diversify their business. Modelo should consider getting into the soft drink business. This is a way to gain a larger consumer base. Although Modelo is doing well selling beers in Mexico, a lot of Mexicans don’t drink alcohol or are underage to consume alcohol. Getting in the business of selling soft drinks would be a very smooth transition because Modelo is a popular a successful company. References www. businessweek. com/globalbiz/content/aug2008 www. gmodelo. com. mx www. carlsberggroup. com/company/market www. encyclopedia. com/doc/1G2-2843300064html.

Risk Assignment

498 Assignment 4 Spring 2013 Due Date: March 26, 2013 1. Consider the Luxury Seaside Hotel Risk Management case you put together in your previous assignment. Answer the following questions regarding each one of the risk sources you have identified (at least 4). i)If you desired to follow a statistical approach in the assessment of the risk, what hard data would you need, what hard data do you think would be available, what near accident data could be used to support the available insufficient accident/failure data? i) What would be the key probability distributions of interest, which of these do you think you would be able to estimate (given the data environment that you have imagined in (i))? iii)What regression relationships would be of interest, which of these do you think you would be able to accomplish (given the data environment that you have imagined in (i))? Guideline for Answering / Grading: i)Data availability/unavailability scenarios should be reasonable and based on facts , observations, assumptions, examples, beliefs. the related discussions could be very brief). ii)Suggestions for the key random variables and the associated probability functions should be clearly stated and based on well founded arguments (again, the related discussions need not be very long). Parameters of these distributions and how are they to be estimated from the data environment imagined in (i) should be clearly stated. ii)Suggestions for the regression relationships should be clearly stated and based on well founded arguments (again, the related discussions need not be very long).Related independent and dependent variables should be well defined. 2. A researcher from Virginia Polytechnic Institute and State University is interested in how variables, such as GRE (Graduate Record Exam scores), GPA (grade point average) and prestige of the undergraduate institution, effect admission into graduate school. Since the response variable, admit/don't admit, is a binary variable, she considered logistic regression.A small data set is conducted to fit a logistic regression equation relating the admit/don’t admit decision y to GRE score x1, GPA score x2, and prestige of the undergraduate institution x3.. The data set is ready in both excel and SPSS data format, which can be obtained from course website by downloading binary. xlsx or binary. sav. The purpose of this homework is to use logistic regression to arrive at an appropriate model that predicts the outcome variable  admit, using  gre,  gpa, and  rank.

Effect of Gradient on the Abundance of Ranunculus Repens Coursework

Effect of Gradient on the Abundance of Ranunculus Repens - Coursework Example First action to betaken is to identify the cause of the disease. This made me to study on the causes of the disease and what I found was that is caused by a plant called Ranunculus repens. This concerned me and I had to do a project on this plant. This is because Ranunculus repens have both the negative and positive effects on the environment. One of the reasons that I chose to do a project on Ranunculus repens is because of its unique property that can be used to treat musculoskeletal disorders. According to PFAF, chewing leaves of this plant will help in healing muscular pain. Therefore, my research can help us to understand the optimum conditions required for Ranunculus repens to grow so that higher yields of the plant can be obtained for its medicinal usage. The other reason for choosing Ranunculus repens as a project is that it is thought to be poisonous for humans and animals if eaten fresh and I think this is something that we as humans should be aware of especially agricultur alists. According to Garden Organic Ranunculus repens â€Å"can cause diarrhea in sheep and cattle. Ranunculus repens depletes potassium in soil making it inadequate for other plants. Therefore this particular plant is not suitable for grazing, especially cattle. My project can provide useful material for farmers about the plant e.g. where they mostly occur. Based on my project Farmers may decide not to graze their animals on a place where Ranunculus repens are most common in order to obtain higher meat yields. The farmers may also decide to manage their grassland to minimize the growth of Ranunculus repens to avoid its noxious effect. An alternative reason for choosing this plant involves its unique and attractive colour and structure. â€Å"It is essential to preserve our remaining natural heritage for future generations. Wildlife and geological features are under pressure from development, pollution, climate change and unsustainable land management. Therefore it is useful to st udy the important biological properties of the plants in order to maintain them e.g. by knowing their niche will help us to provide the best conditions possible for Ranunculus repens to survive and develop. Scientific background Ranunculus repens has many features that makes that makes it survive in its habitats. It grows well in wet environments as compared to its growth in dry conditions. Ranunculus repens competes for light, moisture and nutrients with other plants. This pressure has made it to have some adaptations to this environment. They are submerged in water making them lose diffusion pathways of getting oxygen between their roots and the atmosphere. This made roots to have elongated shoots that help them get oxygen from the atmosphere. Both leaves and the shoots come grow outward to the water surfaces to help the plant get oxygen from the air. Bodies of Ranunculus repens are submerged in water. They strive to get oxygen, light and nutrients from the environment. They get l ight through their leaves that are growing to the water surfaces. This helps them to absorb light from the atmosphere and make their food through photosynthesis. The leaves also help them get oxygen from the environment. All these features have made wet conditions suitable for their survival. Hypothesis of this research is to identify the effects of land gradient on the growth of Ranunculus repens. Null Hypothesis - There will be no difference in the abundance of Ranunculus rep

Survey of World History Essay Example | Topics and Well Written Essays - 1750 words - 1

Survey of World History - Essay Example In this paper, we are going to take into consideration, the different cultural encounters that took place in various regions of the world from the 1800’s up to today. This paper would examine the chief wars that took place, the de- colonization of Africa, the Cold War and Japan’s opening to the outside world. One of the main wars that occurred due to military conflict was the â€Å"Vietnam War† which took place between Vietnam, Laos and Cambodia from 1959, (Bernard Fall, 1958) which came to an end only in 1975. The origins of the Vietnam War took place between the 1940’s and 1950’s with nationalists groups like the Ho Chi Minh’s ‘Viet Minh’ fighting against colonial rule. This war took place between the communists and the allies of North Vietnam against the South Vietnam government which was supported by the United States and other member nations of the Southeast Asia Treaty Organization (SEATO) (American Experience, 1983) (Encyclopedia Britannica) the chief conflict that led to the war was North Vietnam’s desire to unify the whole country and bring it under the Communist regime. On the other hand, the government of South Vietnam battled to preserve Vietnam on the lines of the West. In the 1950’s a good number of military advisers introduced combat units that were trained and stationed in Vietnam. The Vietnam War was one of the worst wars in history destroying both life and property and raising the toll of casualties to about 2 million civilians, 1.1 million from north Vietnam, about 200,000 from the U.S. military forces and from south Vietnam the death toll was about 250,000 soldiers. Though Vietnam had emerged a recognized military power when the war ended, yet the scars of the war had not left them because their business, industries and agriculture suffered a great deal due to the countryside been destroyed by land mines, bombs and heavy defoliation. The cultural face of Vietnam was defaced by this tragic war. The aftermath of the