Global Strategy of Sony Ericsson Essay Example for Free

Global Strategy of Sony Ericsson Essay In 2001, Sony Ericsson is established by the Japanese company Sony (a consumer electronics corporation) as a fifty-fifty joint venture with the Swedish telecommunications company Ericsson (a mobile communications infrastructure and systems business) which offers mobile phones, accessories and applications. Before the merger, its provides expertise in mobile communication, after the merger, its provide both the consumer electronics and content expertise. In 2011, Sony Ericsson changes their global strategy by focusing more on high end smartphones. At the same times, Sony Ericsson will focus on their key markets, which is including the U. S., Russia, China and Germany. The transaction gives Sony focus on high end smartphones product includes their accessories and application that will lead to profitability and the growth of its business. However, the company facing new challenges in this dynamic changing environment, aggressive competition will affect the global market share of the company and it revenue. In 2012, Sony Ericsson becomes an end when Sony’s announcement that it will acquired 50 percent stake in Sony Ericsson, changed its name to Sony Mobile Communications AB (SMEC) let Sony Ericsson becomes an affiliated company of Sony Corporation (Sony). Sony is a multinational corporation, one of the most leading brand and its functions as designing, manufacturing, marketing mobiles phones and its accessories. With the announcement of acquisition, it will be a brand new start for Sony Ericsson to embark within the Sony family, expanded their marketing activities. Sony Ericsson use outsourcing for the customer interaction centre is another global strategy. This customer interaction centre is established to solve and meet all customer requirements and their problems, and at the same time reducing their cost for expansion.

Religion and State Sovereignty :: social issues

Religion and State Sovereignty The influence of religion on humankind can be traced back to the first records of history. Religion has served as a pillar of strength to some and binding chains to others. There are vast amounts of information and anthropological studies revealing the interaction of religion and humankind. However, for the purposes of this paper, the time periods of study will be broken up into three sections. Each section will give a general description of how religion affected the institution of the state and its Sovereignty in a Euro-centric perspective. The first period is the early period, which will encompass from Christianity and the Roman Empire to the Medieval times (approx. 311 to 1100 A.D.). The second period will include the Renaissance, the Reformation to the Treaty of Westphalia (1101 to 1648 A.D.). The third and increment of history will range from 1649 to 1945 A.D. The date 311 A.D. marks the issuing of the "Edict of Toleration" for Christians. This date is important because it symbolizes "national" acceptance of Christianity, and planted its roots as a political institution. Later the Roman Empire on the verge of internal collapse acknowledged the importance of Christianity and used it to hold together the remnants of it former self. This adoption of Christianity took form and eventually became the Catholic church.The church became intermingled with politics and became a strong entity. The policies delivered from the church had more authority than the local rulers and magistrates of the developing feudal system. For example, St. Augustine wrote about war and what justified its enactment against fellow men. This policy was followed and adhered to for hundreds of yea rs after St. Augustine wrote it. Another example, is the use of the Bible as a guideline for establishing governing systems. Scripture portrayed God as choosing the king of the people. The pope, being God's "representative" was then given the authority to crown the king. This crowning process gave the pope large influence in the political arena. This ritual continued for a number of centuries. The Crusades, which occurred around 1100 A.D., played a crucial role in challenging the church's authority. The pope identifying the spread of Islam as evil requested all of Europe embark on a "Crusade" to defeat the infidels. As the battles were fought, great treasures were found in the form of books and knowledge. These books were crude translations of old Greek texts, containing information which would eventually produce the waning of Church authority in the future.

Henry James referred to TTOTS as a potboiler Essay

Henry James referred to ‘TTOTS’ as a potboiler. In light of this comment, explore the establishment of a simple ghost story in the prologue and first five chapters. Henry James stated that ‘TTOTS’ was a potboiler, meant only to be perceived as a simple ghost story which in the Victorian era was how it was originally accepted. However a more modern audience ay interpret the novella as something more. Relating back to the idea of a simple ghost story, the novella starts with a typical ghost story setting – ‘The story had held us, round the fire’ emphasised by the description of the house being ‘gruesome’ and it being ‘Christmas Eve’ informing us that it is night time. All are contributing factors to an ideal ghost story and all of these points start to build the tension and suspense up already within the first few lines. ‘Held us, round the fire’ tells us how they are clinging to this materialistic substance for comfort and warmth, typical connotations of fire. Use of language such as ‘dreadful’ and ‘terror’ increases this sense of a greater impending ghost story – that of which we hear about the Governess. Moreover this sets the mood and creates the atmosphere for the audience to fully appreciate the ‘horror’ of this ghost story. In addition, the idea of them telling ghost stories gives us an immediate impression that there is a ghost story awaiting the audience. The use of more dramatic language such as ‘for sheer terror?’ and ‘for dreadful – dreadfulness’ start the steep incline of suspense and tension we will feel throughout the story. The idea of authenticity throughout this novella is key for the audience to focus on. To increase this idea of the story being real, James uses a framed narrative to draw the reader in to believe that the tale is true. Overall the story could succeed without the prologue but with it, the audience is a lot more likely to proceed through the book with an idea or reality. The main character in the prologue, Douglas, tells the unnamed narrator and the rest of the group of a ghost story much worse than any that have been told. ‘If the child gives the effect of another turn of the screw, what do you say to two children – ?’ Obviously hinting that his tale contains two children, increasing the horror the audience are now sure that they are reading a simple ghost story. However this idea can be argued as we continue throughout the prologue and the first chapter. We learn that about the Governess, moreover, we learn Douglas’ opinion of her. ‘Is in old faded ink and in the most beautiful hand’. From this we can interpret that Douglas’ may be fond or possibly in love with the Governess making his opinion biased thus taking away from the reliability of the story. The use of characters in the prologue almost acts as a metaphor for the reader. ‘Everybody will stay!’ and ‘I will – and I will!’ could be used to represent how James wants the reader to react to reading the actual ghost story. Straight away in the first chapter we learn about how the governess suffered ‘a succession of flights and drops’. Already we start to suspect the volatility of her and the reliability of her tale which obviously argues against the idea of it being a simple ghost story and starts to lay down the foundation for the idea that there may be undercurrents of something more suspect. However her description of Bly is incredibly positive. ‘A lovely day’, ‘summer sweetness’ and ‘a friendly surprise’ are all used in one sentence and all are incredibly optimistic, giving us the idea that the governess is a very positive person. However she does seem to be very hyperbolic, describing the first child, Flora, as ‘one of Raphael’s holy infants’. Obviously this is taking it to extremes, which hints that this might not be the only thing that she is exaggerating throughout the novella. Towards the end of chapter one, she describes parts of the house with language such as ‘empty chambers’, ‘dull corridors’ and ‘crooked staircase’ al of which are very negative descriptions, however she immediately starts to describe the house as ‘a castle of romance’ and something from a ‘story book’. Moreover, as she is peppering her negative quotes with positive and vice versa massively showing her incredible volatility. This is a major idea that the rest of the story may be exaggerated or maybe not even true. This could also foreshadow her personality later on into the novella. Throughout the chapters the language of Mrs Grose becomes increasingly questionable. As an audience we are constantly told that she is ‘simple-minded’ however she sees to know a lot more than she is letting on. ‘Are you afraid he’ll corrupt you?’ This is odd as she is talking about Miles, a ten year old boy. This make the audience think, how can a young child corrupt a fully grown woman? Leading us on to thin she may be talking about somebody else. As we progress through the story we learn about the Governess’s sexual frustration toward the master. Accompanying this idea is that she sees the apparition of Peter Quint upon the tower. This is could imply that she is projecting her sexual frustration onto an imaginary figure as a release to wanting to see the master. ‘A charming story suddenly to meet someone’ and later ‘He did stand there!’ She only sees this figure stood there when she is imagining the master, a suspicious idea that the reader may look into. ‘The man who met my eyes was not the person I precipitately supposed’. This quote backs up my previous point of the projecting this idea of meeting the master on her walks. During these first few chapters we experience a reasonable amount of religious language, ‘Raphael’s holy infants’, ‘divine’ and ‘he has red hair’ these all imply ideas of how the plot is affected by the religious aspects of the Victorian era and their views on ghosts. As they did believe in ghosts and were mainly very religious, these ideas were accepted avidly and only increased any emotions felt within the Victorian reader as they progressed through the story. Overall, my personal views are that there are underlying psychological ideas in ‘TTOTS’ and that although it can be read as a straight ghost story, to fully appreciate the novella the reader must delve deeper and retrieve any obvious ideas that suggest more than just a typical ghost story. James uses a variety of techniques which make his characters seem a lot more emotional deeper than just a person who is afraid in a big house. However the idea of authenticity throughout does back up the point of it being a straight ghost story. I do believe that it is a mazed reader and can be open to a variety of interpretations.

The Quiet World Of Written Words - 1255 Words

The Quiet World of Written Words: How I Discovered Literature It was a time of long hair and stealth window escapes at the midnight hour, a time of skipping class and anti-establishment sentiment spewing forth from my foul, juvenile, remorseless mouth. I was mad without reason. Full of aggressive energy, anger was the emotion with which I chose to express myself. Naturally, I found fuel for the fire in a band named Rage Against the Machine. Front-man Zach de la Rocha put the emotions I was experiencing into a lyrical poetic, militant, rap-core metal form. It was unlike anything I had ever heard before: pure, intellectual, and most of all, unfiltered. Initially, I was drawn to Rage because of its sound and raw musical talent with their†¦show more content†¦Because I could identify with this song, I found myself wondering: Who was this character Tom Joad? Was he flesh as I? Was he even a man, or was he just a ghost after all? I was clueless and perplexed. Consequently, I took it upon my teenage self to venture out in order to discover just who he was. Though I was prepared to comb through every article necessary, a simple Google search was all the elbow grease it took to unearth the mystery: Tom Joad is the main character of a novel written by John Steinbeck, titled â€Å"The Grapes of Wrath.† I bought the book, and it was then that I branched out from raging sound waves into the quiet and meticulous world of written words. The year was 2008; and the first decade of the new millennium was drawing to an end on an extraordinarily low point in America’s economic history. What has come to be known as The Great Recession would have led to an apocalyptic collapse of the world economy, had it not been for governmental intervention. The financial crises tattooed drastic and lasting effects on the lives of the majority of Americans; among other things, many lost their homes, savings, and their investments. 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